This masterclass is designed for oil and gas professionals seeking to elevate their personal brand, unlock monetization opportunities, and position themselves for career growth in a volatile and rapidly evolving industry. Through a blend of strategic insights and real-world application, the course explores:

– The evolving meaning and mechanics of influence – Historical shifts in how influence is built and perceived – Types of influence (technical, social, digital, institutional) – Why influence matters in energy, policy, and innovation – A personal case study from the instructor’s own journey – Practical strategies to monetize, sustain, and scale influence

**Target Audience** – Mid-career and senior professionals in oil & gas, CCUS, and energy transition – Technical experts, consultants, and entrepreneurs seeking visibility and impact – Job seekers, thought leaders, and changemakers navigating industry disruption – Professionals preparing for public speaking, board roles, or investor engagement

**Expertise Level** – Intermediate to advanced – No prior branding experience required, but familiarity with energy sector dynamics is recommended – Ideal for those with 5+ years of industry experience or technical credentials

**What Students Will Gain** – Clarity on how to define and communicate their unique value – Tools to build a monetizable brand aligned with industry trends – Confidence in public-facing roles, from LinkedIn to keynote stages – Strategic frameworks for influence that go beyond social media – Repeatable systems to maintain relevance and credibility over time

**Why Take This Course?** In an industry where technical excellence alone no longer guarantees opportunity, this course empowers professionals to become visible, valuable, and influential. Whether you’re preparing for a career pivot, launching a consultancy, or simply want to be recognized for your expertise, this masterclass offers the mindset, methods, and momentum to help you stand out—and stay ahead.