The voluntary carbon market is an essential tool for companies wanting to reach Net Zero emissions, but the market itself can feel like a black box. Carbon credits provide a financial incentive to reduce emissions at a time when the need for emission reductions has never been greater. However, as demand for carbon credits increases, the complexity in the market is increasing in parallel, but does this complexity risk slowing the market’s growth? This presentation will offer a crash course into market dynamics and provide insights into opportunities for both buyers & sellers of carbon credits. Trends ranging from CO2 removals to “green-hushing” will be explored, as well why trust and quality will remain market imperatives. Amy Zell has been a leader in carbon markets since 2018 where she has worked on offset project development, strategic Net Zero advisory, and market intelligence. Her passion for balancing economic imperatives with environmental realities has led to her current role as Technical Director, Voluntary Carbon Markets with the International Emissions Trading Association (IETA). Amy is a professional engineer registered with APEGA. Keep your eyes out for her upcoming course with SAGA Wisdom, Carbon Credits – Development Process, Programs and Markets.