If your company makes an undifferentiated product that trades in a continental or world market, you are like an oil or natural gas producer: you have no control over the price of your product, it is set by factors outside your control. Hence the focus is on managing operating costs. Companies that produce copper, nickel, and ammonia would be examples. But if your company makes a product that can be differentiated (better quality, better service), then you manage margin, discussed in this course, by both controlling costs and setting price. Examples include service companies, including energy service companies discussed in the course, but so many other businesses: law firms, auto manufacturers, grocery store, equipment manufacturers….the list goes on. In thinking about the examples used in this course, think about the nature of your company and others, and how they manage margin, by both operating costs and pricing.
Understanding financial statements helps anyone make sense of the decisions a company makes. It is a necessary skill for senior management, who are responsible not only for the operating activities of a company but also for its financial integrity.Read more...
This course starts with a differentiation between the two major “flavors” of money, debt and equity, identifying the concerns and focus of each type of funds. It then proceeds to the three major financial statements, the income statement, balance sheet, and statement of cash flow; we explore critical issues for each. Key concepts include:
• Differentiating cash from earnings, and recognizing decisions in which one or the other is critical.
• Understanding the importance of the balance sheet to lenders, who have the power to push a company into foreclosure: what makes a lender feel secure?
• Seeing management’s role in deciding the relative amounts of debt vs. equity, and the consequences of that decision.
• Using the statement of cash flow to understand management’s values, and using that statement to help align companies with appropriate investors.
This course was originally developed for companies in the oil and gas industry, so the examples cited reflect that. However, financial statements are relevant to any company, and the lessons in this course are universal.